Producer of meanings
LANA
BASARGINA
BASARGINA
Co-founder of BOOKWINGS producing agency and publishing house for business bestsellers. Researcher of creative potential maximization. Ambassador of social initiatives that support talents.
Our authors are innovators and visionaries whose ideas reshape perspectives and transform markets. We help them to be heard by developing their personal brand, creating and promoting intellectual products for the audiences where they make the greatest impact.
1 Production Agency
BOOKWINGS
2 Publishing House
We create memorable books.
We create memorable books.
A modern book is a multimedia product that includes e-books, audiobooks, podcasts, videos, summaries, websites, apps, mind maps, games, infographics, and planners. We help develop an entire ecosystem of intellectual products around the author’s ideas.
4 Creative Lab
3 Think Tank for Meaningful Content
Our primary approach to work is intellectual partnership with authors. Our expertise and experience with top-level entrepreneurs and executives serve as a foundation that helps them generate groundbreaking ideas and turn them into breakthrough projects.
Leader of the New Era and the Spiral of Personal Branding
Speaker
Creativity and the Meanings of the Future
Maximizing Creative Potential
Creative DNA
A series of publications titled 'DNA of the Creator,' dedicated to exploring creative potential and finding ways to realize it. This topic has long stirred my mind. I am convinced that within every person lies a unique code — a primary impulse, a 'crystal' of creative potential. However, to discover it within oneself and illuminate all its facets, one must go through a certain 'hero's journey.'That's why I decided to create a series of interviews with visionaries, creators, and entrepreneurs about what helps them create new meanings and shape the future today
100 ideas that changed graphic design
Visual communication takes place through pictures, graphs, and charts, as well as through signs, signals, and symbols. It may be also used independently.
How to be a graphic designer
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.
Critical writings on graphic design
The view of images in the critical perspective is when the viewers criticize the images, and the critiques have been made in the interest of the society.